Traditional Store Audits
Before UPC and scan data made data collection more cost efficient, the only way to gain insight into how new items or promotions were performing in the past was to execute physical inventories and delivery invoice reviews.
Even today, there are categories where retailers scan like items and prices bundled within one source code. In such situations the best alternative may be to physically track individual sales to learn the effects of new items or promotions.
M&M Market Management’s experience and understanding of store layouts, plan-o-gram adherence, product pricing guidelines, and corporate branding/signage initiatives provides a base in which to deliver our clients with usable data to help direct future decisions.